Interactive Ikea

A seriously augmented catalogue.
12 07 20 Ikea

If you’re anything like us, you hold onto your Ikea catalogue until the next year’s edition comes out. Well, now it looks like it’ll take you all year to get through the content anyways. This new promo trailer for the catalogue, by McCann New York, shows off the multiple layers of AR that you can access through your phone or tablet. The video itself is a continuous shot of miniature sets that look like they’ve been built by hand, lending this futuristic experience a retro feel. Now if only they had an augmented app that would put the furniture in the room – that’d be really cool. Oh well, maybe next year?



Advertiser: Ikea
Agency: McCann New York
Chairman: Linus Karlsson
Vice Chairman: Andreas Dahlqvist
Associate Creative Directors: Koen Malfait, Zack McDonald
Executive Project Leader: Rich Whalen
Head of Global Communications: Lena Simonsson Berge
Junior Art Directors: Sheila Johansson, Zorica Radovic
Chief Production Officer:  Brian DiLorenzo
Producers: Minnie Tran, Lauren Bauder
Project Leader: Isabelle Brummer Lewenhaupt
Production Co.: Legs
Director: Sean Pecknold
Producer: Nancy Marks
EP: Adam Joseph
Head of Production: Ilona Klaver
DP: Adam McDaid
Set Designer: Jeff Everett
Editorial: Lost Planet
Editor: Paul Snyder