Living forever

Old Spice encourages wannabe Olympians.
12 07 24 old spice

The Olympics have traditionally been an opportunity for brands to support athletes and encourage future Olympians to dream big. Old Spice is no different – but its Olympic-inspired spot is told in its own unique voice. The spot, by Wieden + Kennedy, starts off with a scrawny man repeating the mantra, “I will make it to the big championship. I will win all the medals,” and concludes with the desire for immortality in the form of crackers. But what makes this spot great is the deodorant-shaped cassette player. That is definitely swag Old Spice should consider passing out.


Advertiser: Old Spice (P&G)
Agency: Wieden + Kennedy Portland
Director: Tim Godsall
Production Company: Biscuit Filmworks
Editorial: Arcade Edit
VFX Company: The Mission Studio
Music: Tonefarmer
Mix Company: Lime
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jason Kreher
Art Director: Max Stinson
Producer: Jeff Selis
ECD: Mark Fitzloff
ECD: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Director: Tim Godsall
EP: Holly Vega
Line Producer: Rick Jarjoura
Editor: Geoff Hounsell
Post Producer: Ali Reed
VFX Supervisor: Rob Trent
VFX Producer: Diana Cheng
Music & Sound Company: Tonefarmer
Producer: Tiffany Senft
Mix Company: Lime
Mixer: Joel Waters
Producer: Jessica Locke