Wireless Coke

A vending machine that quenches thirst for the internet.
12 07 27 coke

Unique vending machines that spit out something other than food or drinks are all the rage. But Coca-Cola, working with Ogilvy Brasil, upped the ante by dishing out a digital product instead of a physical one: free internet. Understanding that Brazil youth love to surf on their mobile phones, but they tend to be flat broke, Coke set up these mini vending machines that could top up your internet capabilities with up to 20 MB of surf time (for reference in Canada, average data plans run 500MB to 2GB). Now if only they could figure out how to get phones to dispense Coke.



Advertiser: Coca-Cola
Agency: Ogilvy Brasil