Personalized Porsche

A luxury car dealership creates instant direct mail.

Lowe Roche and Pfaff Porsche visited Toronto’s most affluent neighbourhoods to photograph the Porsche Carrera 911 S in front of select homes. A few minutes later a custom flyer was delivered to said homes asking their owners to imagine the car in their driveway, for real. Assuming these people weren’t unsettled by having a photo of a strange car in their driveway slid under the front door, this concept is pretty cool.


Advertiser: Porsche
Agency: Lowe Roche, Toronto, Canada
CD: Dave Douglass, Pete Breton
AD: JP Gravina
Copywriter: Simon Craig
Print Producer: Beth Mackinnon
Account Team: Dave Carey
Video Production: Motion Pantry
Director / Cameraman / Editor: Dean Vargas