White dots

TNT flips out for new show.
12 08 07 dots

In this new experiential stunt, TNT worked with New York-based digital installation design agency Breakfast to create a digital mirror made up of tiny white plastic dots. As a person walks past, the dots physically flip over to create a mirror image. It’s a lot more complicated than that – but we’ll let the video do the explaining. Everyone always says pictures look best in black and white, but we’re not sure if giant dots count.


Advertiser: TNT
Agency: Breakfast