Free pens

Royal Roads U makes an unorthodox mosaic.
Pen wall

Five thousand free pens on a wall, five thousand free pens. Take one down, pass it around, four thousand, nine hundred and ninety nine free pens on the wall. This new OOH from Royal Roads University and Cossette dished out branded pens to Vancouver commuters. The school wasn’t just handing the pens out though. People had to walk up and pull them off a wall, eventually revealing the university’s new tagline. Check out the time lapse video above.



Advertiser: Royal Roads University
Agency: Cossette Vancouver
Account lead: Kristen Sandberg
Account Team: Winnie Hsiao
Creative Directors: Michael Milardo & Nick Richards
Art Directors: Scott Schneider
Copywriters: Michael Milardo & Matt Mitchell
Designer: Amanda Froese
Media: Sarah Wickers & Calvin Lechner
Producer: April Haffenden
Production Artists: Rob Horseman & Connie Fu