Jacked up

Consumers help find stolen Doritos.
12 08 08 doritos

To launch the new Doritos Jacked Up chips, the Pepsi brand enlisted Capital C to remove the bags from the shelves. While this might seem counter-intuitive, Capital C and Pepsi took to social media to promote the safe return of the new flavour by getting consumers to help find the goods. Supposedly held hostage by the Micro-Munchers Association of Canada, Doritos-lovers were given clues to the treats, with the first to find the stash walking away with a Mini Cooper.


Advertiser: Pepsi (Doritos)
Agency: Capital C
ECD: Bennett Klein