Apple Stride

Gum imitates MacBook.
12 08 15 stride

Parodying Apple commercials is nothing new – but we’re not sure if it’s ever been done as an actual product promotion before. This new spot by Stride Gum and Wieden + Kennedy London imitates Apples’ MacBook Pro spot from last month to a T, complete with product close ups, talking heads and a Photoshop demonstration. Sadly, as ridiculous as it all is, a title like “Sports Gum Ideation & Development” and buzzwords like “Inteligisity” aren’t the craziest things we’ve heard in the ad world.


Advertiser: Stride Gum
Agency: Wieden + Kennedy London