Pro Huggies

Sportscasting the (uber) junior league.
12 08 15 huggies

Babies and sports. An odd combination, but Huggies Diapers and McCann Digital in Israel saw an opportunity. Tapping into the insight that all parents think their kids will one day be amazing superstars, they got Israeli sportscasters to call submitted videos of the tots. The result: hilarious  home videos featuring adorable tykes. Just be thankful this didn’t exist when you were a kid.


Advertiser: Huggies (Kimberly-Clark)
Agency: McCann digital
VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriter: Tal Schweiger
Art Director: Nir Hersztadt