Slackliner stunt

Volvo sets up a heart attack-enducing act.
12 08 17 ballerina

Our first reaction watching this video was “Why? Why would anyone EVER choose to do such a heart-pounding stunt?” Our second reaction was “Well that’s pretty cool.” In this spot for Volvo by Sweden-based Forsman & Bodenfors, slackliner (tightrope walking over nylon rope that stretches and sways) Faith Dickey moves between two Volvo trucks as they hurtle down a highway. If that wasn’t nerve-wracking enough, she has a limited amount of time before the trucks enter a tunnel, snapping the rope and sending her to possible doom. Watch if you dare.


Advertiser: Volvo
Agency: Forsman & Bodenfors
Art Director: Anders Eklind, Sophia Lindholm
Copywriter: Martin Ringqvist, Björn Engström
Account Supervisor: Olle Victorin
Account Manager: Cilla Glenberg, Alison Arnold
Agency Producer: Alexander Blidner
Designer: Jerry Wass
Planner: Tobias Nordström
Director: Henry Alex Rubin
Producer: Ray Leaky
Exec. producer: Chris Barrett
Production Company: Smuggler
Stunt Co-ordinator: Peter Pedrero
Music: Rumor Mill
Post Production: Absolut Post
Sound: Factory
Editor: Spencer Ferszt @ Marshall street