Headless love

Axe says girls love boys' hair and boys love... (take a guess).
Axe breasts

Hair. It’s what a girl sees first, or so says this new spot from Axe that features a faceless, armless mop of hair with feet struggling to win the affections of a female co-worker. Axe, not generally recognized for subtlety in advertising, leaves it quite clear what a boy sees first. Lets just say, it’s no Susan Glenn.


Advertiser: Axe
Agency: BBH, New York
Music: “True Love Will Find You in the End” Daniel Johnston