Swimming tongue

Bundaberg Red laments the refined taste buds of catfish.

Did you know a catfish is essentially a “swimming tongue?” Well, considering they boast 18 times more taste buds than people, that’s exactly how Australian rum brand Bundaberg Red wants you to think about them. And isn’t it tragic how all those food receptors are wasted on dredge at the bottom of lakes and rivers, while us humans trudge through life lacking the capacity to truly enjoy all the wonderful food we’re surrounded by. Life is unfair. Get over it. And drink rum.


Client: Diageo Australia
Product: Bundaberg Red
Title: “Catfish – As Smooth As Life Is Rough”
Client: Diageo Australia, Bundaberg Red
Marketing Director: Matt Bruhn
Marketing Manager: Andrew Oughton
Brand Manager: Serge Costi

Agency: Leo Burnett Sydney
Executive Creative Director: Andy DiLallo
Creative Director: Tim Green
Copywriter: Mike Felix
Art Director: Matt Swinburne
Client Services Director: Peter Bosilkovski
Business Director: Sam McGown
Executive Producer Broadcast: Margot Fitzpatrick

Director: Psyop
Production Company: Psyop/Revolver
Psyop Creative Directors: Todd Mueller & Kylie Matulick
Psyop Executive Producers: Kim Wildenburg, Neysa Horsburgh
Psyop Producers: Luisa Murray, Hillary Thomas, Michael Schlenker
Psyop Project Leads: Dan Vislocky, David Chontos, Lane Jolly, Jose Martin
Revolver Producer: Caroline Barry
Revolver Executive Producer: Michael Ritchie

Music and Sound Design Post Production: Song Zu Sydney
Music composers: Ramesh Sathiah & Haydn Walker
Sound Designer: Abigail Sie