Just call Apeldoorn

Dutch insurer Centraal Beheer warns people to expect the unexpected.

Our Dutch isn’t what it used to be. But the internet provides assistance enough for us to figure out that the slogan at the end of the above video means, “Just call Apeldoorn,” the city in which Dutch insurance giant Centraal Beheer is located. Apparently Centraal has 15 years worth of amusing commercials like the one above behind it, exhorting Dutch people to call the company whenever something unexpected happens. Note to self: don’t go parasailing with two sexually frustrated youngsters.


Advertiser: Centraal Beheer
Agency: DDB Amsterdam