Tweet race

Pfaff Auto wants you to win the Twitter race.

Wouldn’t it be great to have 2,500 new Twitter followers? Besides the ego boost, they could also come in handy in winning a car. The folks at Pfaff Auto and Lowe Roche have started what they call the first Twitter race, where contestants race virtually for followers to win a one-year lease on an Audi. The digi-leaderboard shows who’s out front. It’s only day three of the race, but according to our estimate, folks have a long way to go.


Advertiser: Pfaff Auto, Toronto
Agency: Lowe Roche, Toronto
Creative Directors: Dave Douglass, Pete Breton
Digital Creative Director: Sean Ohlenkamp
Art Director: JP Gravina
Copywriter: Simon Craig
Producer: Kevin Quan
Account Director: Dave Carey
Account coordinator: Leo Maia
Technical Lead: Tyler Beggs
Developer: Stephen Hobson
Developer: Matthew Gates
Developer: Michael McLeod