Disappearing act

Quebec's Magic Festival plays tricks.
12 08 31 magic

In this promotion for Quebec City’s Magic Festival by Lg2, a wall of screens was mounted near a sidewalk filming folks as they pass by. But to highlight the upcoming disappearing act festival-goers can expect, two screens were rigged with pre-rolled footage of two actors, who later mirrored the footage in real life, so that when others passed by, they would see the actor’s reflection but not their own. We’d probably have a few moments where we’d wonder if we’re slowly turning into a vampire.


Advertiser: Quebec City Magic Festival
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriters: Nicolas Boisvert, Andrée-Anne Hallé, Luc Du Sault
Art Director: Vincent Bernard
Accountants: Sandie Lafleur, Eve Boucher
Agency Producer: Julie Pichette
Production House: Nova Film
Director: David Poulin
Producer: Dominik Beaulieu
Assistant Director: Philippe Têtu, Charles Burroughs, François Lallier
Illustrator: David Boivin
Location: EQ3