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Agency heavyweights roast themselves in mock interviews for Blammo.

When Blammo added two partners last month they didn’t announce the news with a typically stale press release. Well, alright. There was a press release, but it mainly existed to point people to a YouTube video featuring big-shots in Canada’s advertising scene like Arthur Fleischmann, Geoffrey Roche, Frank Palmer, Bill Durnan and Aldo Cundari skewering themselves during mock interviews for the positions. Durnan does ask a deep philosophical question: “A Resume? What’s a resume.” Yes Durnan – what IS a resume.