Pounding anthem
Sport Chek drops a beat.

[iframe_vimeo video=”47545401″]
Nothing pumps up a workout like a great song. So it makes sense that to promote itself as the start of all things athletic, Sport Chek wanted a great anthem. Working with Sid Lee and sound company Grayson Matthews, this slow motion spot follows athletes as they start off their workout, culminating in a cacophony of sports-related noises that make up the anthem. You hear that? It’s us, tripping over our own feet as we try to keep up.
Credits:
Advertiser: Sport Chek
Agency Sid Lee
Associate Creative Director: Tom Koukodimos
Copywriter: Danielle Haythorne
Art Director: Stuart Campbell
Producer: Leanne McLellan
Music and Sound Design: Grayson Matthews
Director: Mark Zibert
Editor: Mark Paiva
VFX: The Vanity
Liked it better the first time. http://www.youtube.com/watch?v=BGLMRP2OBhQ