Unpretentious Mitsubishi

The car co IDs your snooty Facebook friends.
12 09 05 mitsubishi

To highlight the unpretentious ways of the new Mitsubishi Outlander, the car co and 180 LA are targeting your pretentious friends on Facebook. The app, which requires access to your timeline, picks out the folks with lots of photos and likes and then literally runs through their updates. The app itself was a bit hit and miss. It nailed our most “pretentious” friend, but mistook a day at the beach update for an art exhibit – though we suppose some might consider the beach an art show.


Advertiser: Mitsubishi
Agency: 180 LA