Robot chorus

Citroen takes inspiration from Live Aid.
12 05 07 technology

Citroën is a car manufacturer. And you know, nothing goes better with cars than robots. Or at least, that’s the premise behind their latest campaign by Paris-based Agence H, which tributes Live Aid’s “Do they know it’s Christmas,” with a chorus of folks and robots singing their love for technology. Those bots sure can keep a tune.


Advertiser: Citroën
Agency: Agence H - Paris
Agency Producer: Christopher Thiery
Agency Producer: Julie Malet
Creative Director: Gilbert Scher
Art director: Luca Cinquepalmi
Art Director: Marco Venturelli
Copyrighter: Gilbert Scher
Production Company: The Embassy
Director: The Embassy
Executive Producer: Winston Helgason
Producer: Ted Herman
Director of Photography: Todd Duym
Editor: Matthew Griffiths
Editorial Company: Cycle Media
Sound Production: Startrec (musique)/Kouz Production
Music Supervisor: Lional Dray
Composers: Alex Jaffray & Gilles Facérias
Author: Gilbert Scher
VFX Production: The Embassy