Hourglass heart

Hemope spins a blood-donation tale.

Forgive us, our Portuguese is…non-existent. But we’re pretty sure this poster for Hemope in Brazil is encouraging folks to donate blood. It puts a heart-cum-hourglass filled with red liquid right on the chest of two folks, and then people can turn the poster upside down to give the blood to the other recipient. The message is clear in any language. This unique spin (pun intended) on OOH, by Blackninja, tugs at the heartstrings (pun intended again). We don’t even need to know what it says to see how touching it is.


Advertiser: Hemope
Agency: Blackninja