Icy invitations

The Ice Awards promise to be a rocking time.

Ice, Ice baby. These new posters for the Ice Awards’ jury meet and greet, by Newfoundland’s Target, are cheeky invitations to what sounds like an evening of debauchery. These have a strong “It’s funny cause it’s true” vibe. We especially like “Everything you wanted to know about advertising, but were too sober to ask.”


Advertiser: Ice Awards
Agency: Target
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Art Director: Arthur Kononuk
Writer: Antonina Gousseva