[iframe_youtube video=”CAD1dS0CZGY”]

Apparently, just one millimetre of Audi’s A1 vehicle has been through more rigorous testing than we went through in our entire university career, according to this new spot by Fred & Farid. This up-close-and-personal look at the process it took to ensure the rear-view light is clearly visible to the human eye is visually and audibly captivating, regardless of the mumbo-jumbo techno babble we didn’t understand (Monochromatic radiation? Nano-metres on the visible light spectrum? What happened to good ‘ol  fashioned red?)

Credits:

Advertiser: Audi
Agency:  Fred & Farid
Creative directors/copywriters: Fred & Farid
Art direction: Julien-Pierre Mallet, Volker Gehr
Brand supervisors : Marc-Andreas Brinkmann, David Dargaud, Fabien Neel
Agency supervisors: Daniel Dormeyer, Buu Tran, Bénédicte Muller, Caroline Beneteau
Agency producer: Karim Naceur
Agency post producer: Sandrine De Monte
Director: Mehdi Norowzian
Production: RSA London
Producer: Lisa Joseph