Antiquated water

ING quenches a banker's thirst.
21 09 12 banking

Following their push earlier this year to move banking forward, ING and John St. are back with a new spot highlighting banking interest rates. After hearing that more money means a higher interest rate, the customer sits back as the banker manually pumps a glass of water. While we get that this is a metaphor to stop banking in the past – and a fictional representation – we can’t help but worry about the sanitation of drinking water out of a rusty hand pump.


Agency:  John St.
Creative Directors:  Angus Tucker, Stephen Jurisic
ACD/Art Director:  Nellie Kim
ACD/Copywriter:  Chris Hirsch
Account Team: Ben Prout, Heather Crawley
Broadcast Producer:  Nicole Andrisevic
Production Company:  Soft Citizen
Director:  Ted Pauly
Director of Photography: Nigel Bluck
Executive Producer: Link York/Eva Preger
Line Producer:  Ed Callaghan
Editorial:  Griff Henderson, Posterboy
Visual Effects: Sean Cochrane, The Vanity
Audio/Music Director:  Joey Serlin, Vapor Music