Kraft dreaming

Tweeting your caricaturized dreams.

Kraft and Toronto’s Taxi want to draw your dreams. After a social media campaign this past summer meant as a bit of fun for Kraft’s followers, Twitter users were invited to tweet their dreams with the hashtag #DreamDraw for a caricature representation of their nightly thoughts. While we thought we had weird dreams (alien invasion stemmed by donuts!), some folks beat us by a long mile. We especially like the duck superhero. Wonder if she had Chinese food the night before?


Advertiser: Kraft Foods
Agency: Taxi