GE Flies

Bringing awareness of its mining biz to new heights.

To help promote its work in the mining industry, GE Canada tapped German agency Brandfirst to create a full-body interactive game. The game invites folks to spread their arms and “fly” over the mines at Toronto’s Pearson International Airport (get it? Because it’s an airport and they have to fly!). Players navigate the board by swinging their arms and collect points as they move over the scenery. It’s like being a kid again and pretending you can fly – except as kids, we doubt our imaginations ever brought us to the mines.


Advertiser: GE Canada
Agency: Brandfirst