Less is more

Alt Hotels go minimalistic.

Soon-to-launch Alt Hotels, by the Quebec City-based Groupe Germain Hospitalite, want you to know that less is more. These new OOH ads by Taxi Montreal get super simplified to prove the point: they may not have a pool, but they’ve got a pool table; they might not have a mini bar, but they do have a hip bar. Just so long as they have a comfy bed – we wouldn’t want to give that up for anything.


Client: Groupe Germain Hospitalité
Creative agency: Taxi
ECD: Dominique Trudeau
CD: Jean-François Houle
Copywriters: Martin Charron, Jean-François Da Sylva-Larue
AD: Nicolas Rivard
Art designer: Sébastien Bisson
Group account director: Marie-Hélène Rivard
Account manager: Ariane-Andrée Beaudet
Strategic planning: Andréa Fortin
Digital production agency: Maxime Boivin, Nada Debay
Print production agency: Sophie Carrières
Graphics/illustrations: Laurent Trudel, Patrick Saunders, Éric Lefebvre
Digital production: La Grange, Contobox
Event agency: Circo De Bakuza
Public relations: High Road Toronto
Media: Cossette