This new bar gets its gears in motion.

Crazy concept bar are nothing new, but Handlebar, recently opened in the Kensington Market in Toronto, seems to have tapped the Holy Grail for hipsters: foodie cyclists. The new restaurant used Toronto-based agency Open to create the cycling-themed identity (and a beer specially brewed for the bar). We especially love the idea of a tandem shot for two.


Advertiser: Rachel Conduit & Bruce Dawson, Handlebar
Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Writers: Claire deMarco, Kate Thorneloe
Art Director: Jessica Carter
Project Lead: Anne Ngo