Sleep art

Ibis Hotels create an artistic mattress.
12 10 10 sleep

They say sleeping is an artform. Well, Ibis Hotels, with help from France-based agency BETC, want you to become an artist. By placing tiny sensors in a mattress, they invited 40 folks to take a nap (albeit under a dome in the middle of the street, with a whole host of people milling about) while a robot painted based on that person’s tossing and turning. The result? Geometric art. Now if they put this in each hotel room across Europe, that’d be an interesting gallery exhibition.


Advertiser: Ibis Hotels
Agency: BETC