One hot update

Rethink Breast Cancer's men are back. You're welcome, ladies.

Rethink Breast Cancer’s “Your man reminder” is back (let’s be honest, we pull up the original every few months for a smile), and this time it’s hotter than ever, according to this new spot by John St. The app (and commercial) feature more shirtless men, a re-hash of TLC (touch, look, check) and a new “Man-o-gram” feature, which reminds friends and family to get themselves checked. We love the disclaimer at the bottom of the video saying “Test facility only. Anthony will not actually appear.” Such a shame. Although we’re sure our significant others are okay with that.

Advertiser: Rethink Breast Cancer
Agency: John St.
Co-Creative Directors & Partners: Stephen Jurisic & Angus Tucker
Art Director: Denver Eastman
Copywriter: Jacob Greer
Account Team: Melissa Tobenstein & Joan Marentette
Producers: Christine Stephens & Cas Binnington
Production Partners: Sons and Daughters, Data Armada, Endloop, Alter Ego, Relish, 567 VFX, Mann Casting, Wolfbeard and Jason Stinson.
Sound Company: Vapor