Countdown to basketball

KIA tips off the 2012 NBA season.

KIA continues to ramp up its marketing partnership with the NBA. The Korean automaker wants everyone to count down the time until the NBA season tips off at the end of the month. So much so they’ve released this new TV spot featuring high-profile players like Kobe Bryant and Kevin Garnett. Maybe it was just the background music, or perhaps because it involved professional sports, but this ad struck us as vaguely similar vein to Sport Chek’s recent efforts involving Sid Crosby.

Agency: Goodby Silverstein & Partners
Co-Chairman/ Creative Director: Jeff Goodby
Creative Directors: Marty Senn, Nick Klinkert
Copywriters: Zac Spector, Dave Bird
Art Director: Michael Gurman
Executive Producer: Tod Pucket
Producer: Timothy Plain
Production Company: Bob Industries
Director: Spencer Susser
Executive Producers: TK Knowles, John O’Grady, Chuck Ryant
Production Supervisor: Rachel Slayback
Production Manager: Bart Lipton
Editorial Company: Arcade Edit
Editor: Kim Bica
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Denice Hutton