Innocence found

War Child wants childhood to thrive so war doesn't.

The premise behind this arresting spot by John St. for War Child is that where childhood thrives, war does not. It serves as an uncomfortable reminder that there are many places where childhood still isn’t thriving. According to Human Rights Watch, in 2007 there were up to 300,000 child soldiers involved in conflicts around the world.


Client: War Child
Title: Jam
Agency: john st.
Creative Directors: Angus Tucker, Stephen Jurisic
Copy Writer: Keri Zierler
Art Director: Hannah Smit
Agency Producer: Christine Stephens
Account Service: Melissa Tobenstein, Sarah Frackowiak
Brand Experience/Planning: Jason Last, Allison Coggins
Director: Henry Lu
Production Companies: Soft Citizen & Moxie Pictures
Service Production Company: AFS Productions
Soft Citizen Exec Producer: Eva Preger & Link York
Moxie Pictures Exec Producer: Roger Zorovich & Robert Fernandez
Soft Citizen Head of Production: Rob Burns
Line Producer: Nick Sorbara
Director of Photography: Michael Cleary
Editor: Stephen Sora
Assistant editor: Raj Ramnauth, PosterBoy Editorial
Online: Crush Inc.