Mushroom stalker

Earn a follow from this mellow mushroom man, for real.

The Mellow Mushroom Pizza Bakers chain takes an interesting crack at social media branding with this one. Taking “follow us and we’ll follow you back” quite literally, the brand is sending what it describes as a stoned-looking mushroom mascot to actually follow around a random sampling of 20 of its Twitter followers. And of course, the hijinks are caught on camera for hilarity to ensue.


Client: Mellow Mushroom Pizza Bakers
Agency: Fitzgerald+CO
CCO: Noel Cottrell
Executive Producer: Christine Sigety
Creative Director/Writer: Mitch Bennett
Creative Directors/Art Directors: Wes Whitener, Brad Sarmiento
Art Director: Juliana Lynch
Digital Producer: Gideon Cohen
Production Company: Arts & Sciences
Directors: Adam & Dave (Adam Brodie & Dave Derewlany)
Producer: Alex Waite
DP: Benn Martenson
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Editorial: Arcade Edit