Lilydale’s Pleasantville

The meat company turns up the awkward.
12 11 07 lilydale

If you haven’t seen the movie Pleasantville, here’s a quick synopsis: two real kids get transplanted into a black and white TV show and slowly start turning everything to colour. Ok, now that you’ve got that, this new spot for Lilydale by Rethink is strangely reminiscent of the movie. It really dials up the awkward humour of their black-and-white spokesperson. He’s definitely not someone we’d invite to dinner.


Advertiser: Lilydale
Agency: Rethink
Creative Director: Aaron Starkman, Chris Staples
Writer: Aaron Starkman
Art Director: Irene Pau, Vince Tassone
Director: Ryan Ebner
Producer: Clair Galea
Account Manager: Alex Adair
Prod Company: Industry Films
Post: Rooster
Editor: Chris Parkinson