The power of love

John Lewis' romantic snowman.

This year’s Christmas spot from UK retailer John Lewis and its agency Adam & Eve traces the journey of a determined-yet-romantic snowman from what we presume are the Scottish Highlands down the M1 to Nottingham and back to buy a Christmas scarf for his snowwoman. The ad follows up on last Christmas’ viral success from the same retailer. What’s more, the video looks set to further boost the career of 20-year-old YouTube star Gabrielle Aplin, who covers Frankie Goes to Hollywood’s “Power of Love.”


Advertiser: John Lewis
Agency: Adam & Eve
Director: Dougal Wilson, Blink Productions
ECDs: Ben Priest, Ben Tollett and Emer Stamp