Let it snow

Sport Chek proves you don't need the powder.
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A lack of snow is a very Canadian problem to have. How will we ski? Skate? Snowboard? Don’t worry, we’re a resourceful bunch – according to this new spot by Sport Chek and Sid Lee. We won’t let a dry bit of ground stop us from participating in the winter sports we love. And yes, sitting in front of the fire with a warm cup of hot chocolate is a sport.


Advertiser: Sport Chek
Agency: Sid Lee