LG’s prison break

Break out of the cell's cell.
12 11 14 LG

LG wants you to break free from your cell phone doldrums. In this latest spot by Strawberryfrog, a man is going crazy in his grey cell (clearly a metaphor for something), so he uses conveniently placed furniture to destroy the concrete. And in the second Inception-inspired ad we’ve seen in as many weeks, it turns out it’s a commercial within a commercial. We spot a trend brewing.


Advertiser: LG
Agency: Strawberryfrog
Executive Creative Director: Kevin McKeon
Creative Director: James Clunie
Copywriter: Will Tran
Producer: Courtney Trent
Account Director: April Won
Production Company: Sons and Daughters
Director: David Tennant
Editorial Company: Beast
Producer: Anthony DiMarco
Audio Record & Mix: Sound Lounge
Sound Design / Original Music: Human