Splitter ad

Wind and Metro split the conversation.

Don’t cut your conversations short, Wind Mobile says, and its demonstrating it by encouraging people to rip its ad in two. For its latest promotion by MacLaren McCann, Wind partnered with Metro to create a splitter ad, which literally splits down the middle to reveal the other half of the message. While we’re sure there are plenty of other uses for this kind of ad, all we can think of is hair products and something about split ends…


Advertiser: Wind Mobile
Agency: MacLaren McCann
Writer: Jill Mack
AD: Isabelle Santiago
Studio artist: Luca Sanguigni
Print producer: Steve Ferreira