Shades of pain

NPNS colour codes violence.

For International Day for the Elimination of Violence against Women on Nov. 25, French women’s rights grou Ni Putes Ni Soumise (NPNS) commissioned BETC to raise awareness of the issue. Just a passing glance, these prints look artistic, and in this Pantone-crazed age, could be mistaken for paint colours. But on second glance, you spot the names of victims just beneath, revealing a much more tragic message.


Advertiser: Ni Putes Ni Soumise
Agency: BETC