Jack Daniels creates some bearded buzz.

How are those moustaches growing gentleman? Twenty-one days into the month of Movember, most of you should be sporting at least a little fuzz by now. But in case you aren’t, Brown-Forman (makers of Jack Daniels) and The Hive have a solution for you: the honeybeard. This iPad app is getting toured around bars during the month and creates bee-eautiful beards, goatees or ‘staches for participants, in honour of JD’s Tennessee Honey. Now if only all bears were as smooth as honey.


Advertiser: Brown-Forman (Jack Daniels)
Agency: The Hive
CD: Simon Creet
ACD / Writer: Jess Willis
ACD / Art Director: Paul Parolin
Developer: Tony Hanyk