Mad World

The International Children's Fund strikes a chord.
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This new spot for the International Children’s Fund, by Germany-based Grey Dusseldorf, has a young choir on stage singing a haunting rendition of “Mad World” by Tears for Fears. Every three seconds, one singer walks off the stage until a lone boy is left remaining, reminding us that every three seconds a child dies. It really is a mad world.


Advertiser: International Children’s Fund
Agency: Grey Dusselforf