To the moon

The tale of Tim's 1982 Toyota Corolla.
12 11 21 toyota

Saatchi & Saatchi is animating Canadians’ Toyota tales for the “Toyota Moving Stories” campaign. The latest spot sends us to the moon and back, and to the moon again, at least conceivably, in a 1982 Corolla in cute 8-bit animation. The car’s gone more than a million kilometers. That’s 207 trips around Canada. The car is so old; it’s seen seven prime ministers, the introduction of the internet, and poor Pluto’s planet stripping. (RIP Pluto.)


Advertiser: Toyota
Agency: Saatchi & Saatchi
ECD: Helen Pak, Brian Sheppard
AD: Rachel Kennedy
Writer: Shauna Roe
Agency producer: Michelle Orlando, Matt Shipp
Production company: Tendril Design + Animation
Directors and animators: Leo Mateus, Luis Campos
Animation CD: Chris Bahry, Alexandre Torres
Executive producer: Kate Bate
Producer: Anne Deslauriers
Music, sound design, voice casting: BoomBox Sound
Opening, ending sequence: Fluorescent Hill