Sharing Canada

The CTC crowdsources its latest spot.
12 11 23 ctc

This spot from the Canadian Tourism Commission and DDB is made from crowdsourced video from Canadians, who submitted more than 65 hours of footage. It was cut (beautifully, we might add) down to two minutes highlighting the True North to the world. Apparently, Canadians are an active bunch. We hike, bike, ski, canoe, kayak and more. Well, we don’t, but Canadians do. Our footage would have probably been shopping or eating in Toronto and wouldn’t have been nearly as compelling. Excuse us, we’ve got to pack our backpacks for a cross-country trip now.


Advertiser: Canadian Tourism Commission
Agency: DDB
CD: Cosmo Campbell, Dean Lee
ACD, copywriter: Neil Shapiro
AD: John Larigakis
Account team: Michelle Kitchen (VP Client Services), Kelly-Anne Davis (Account Supervisor)
Agency producer: Dana Rudelier
Strategist: Natalie Godfrey
Post production facility: JMB Post
Editor: Don Macdonell
Online editor: Randy Egan
Animator / Animation company: Daniel Pruger
Audio house: GGRP
Colourist: Randy Egan
PR manager: Chris Dagenais
Client: Ernst Flach, Katherine Mulligan, Suzanne Reeves, Lorne Kinsella, Stephanie Sirios
Media Strategist Erin McWhinnie (OMD Canada), Richard Maisey (OMD UK)