Emily’s story

Gravol tugs at heartstrings through animation.
12 11 28 make a wish

Warning: be prepared to feel goosebumps and possibly shed a tear. Here’s a the story of Emily, bedridden because of a brain tumour. The Children’s Wish Foundation foundation was her fairy godmother, granting her dream of swimming again with a trip for her family to Hawaii. The animated tale, for Gravol by KBS+P, reminds us we can all be fairy god-people and make donations to the foundation. It’s all the more poignant to learn Emily is a real little girl, whose dream trip really did come true.


Client: Church & Dwight
Brand: Gravol
Assistant Brand Manager: Julie Poirier
Marketing Manager: Bryan Ritchie
Agency: KBS+P, Toronto
Creative Director: Dan Pawych
Senior Art Director: John Roberton
Cristina Simonetto
Broadcast Producer: 
Clare Cashman
Account Supervisor
: Adam McClare
Account Executive: Paige Heathcote
Animation and Visual Effects: Crush
Director: Crush
Creative Director: Gary Thomas
Senior Designers & Animators
Yoho Yue, 
Julia Deakin
Designer & Animator
: Jullian Ablaza
Animator: Joel Tellier
Illustrators & Assistant Animators: 
Ashley Barron, Flavia Lopez
Assistant Animators: Kyle Steffler, Errol Colautti
Senior Producer
: Janice Rebelo
Executive Producer: Jo-ann Cook
Music & Sound Design: Apollo
Creative Director: Yan Dal Santo
Sound Design: Harry Knazan
Music Composers: Daenen Bramberger, Mike Wise