Sell yourself

Dixie Mall trades social space for gift cards.

Would you sell your Twitter feed for a gift card? This new Facebook campaign for Dixie Outlet Mall by John St. wants you to sell out – your social media space that is. In exchange for a tweet, post, picture etc., the folks at Dixie will give you a mall gift card on a first-come-first-serve basis. But the important question remains: Will these replace all the wedding and baby photos populating our feeds?

Advertiser: Dixie Outlet Mall
Agency: john st.
Creative Directors: Angus Tucker + Stephen Jurisic
Copy Writer: Kurt Mills, Jacob Greer
Art Director: Kyle Lamb, Denver Eastman
Agency Producer: Lorrie Zwer, Alisa Pellizzari
Account Service: Ben Prout