Uplifting handles

Viagra gives men a hand.

So many jokes. So little space. This new wild posting by Viagra and Shanghai agency Charm plays on handles that automatically rebound after someone opens them – get it? Because Viagra does the same for men. With a bit (okay, a lot) of wishful thinking in size, this may just resonate with its audience. This is going to make for a lot of awkward door opening…


Advertiser: Viagra
Agency: Charm, Shanghai, China
Creative Directors: Alumi Lv, Yu Zhang
Art Director: Hei Xiao
Copywriters: Yu Zhang, Chen Jiang
Illustrator: Zhichao Wang