Musical convenience

Red Stripe brings a corner shop to life.
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And the unofficial winner for coolest stunt of the year is…Red Stripe Lager and KesselsKramer for their musical convenient store stunt in London. Every time someone reached for a Red Stripe, a Fantasia-style concert erupted with inanimate objects around the store. The complexity involved in creating functioning instruments out of pop cans and dust pans is definitely worth a watch, but it’s the people’s reaction that really makes this work.

Via The Denver Egotist

Advertiser: Red Stripe Beer
Agency: KesselsKramer