Speed of life

Mapfre puts time into perspective.

As 2012 winds down, you may be asking yourself “where did the time go?” Here’s an even more depressing thought: Toy Story is more than 15 years old. As is the Play Station. And the Smart Car. Spain’s Mapfre Pension and Zapping/M&C Saatchi want you to realize how quickly time flies by and get you thinking about your retirement. Doesn’t it feel like just yesterday you chuckled at how tiny the Smart car was? (To be fair, yesterday we were laughing at how small the Smart car was.)


Advertised: Mapfree Pension Plans
Agency: Zapping/M&C Saatchi, Spain
Creative Director: Manolo Moreno
Copywriter: Jorge Campaña
Art Directors: Ana Delgado, Alvaro Moragón
Photographer: Alfonso Herránz