Video sweater

Macy's blends tech and fashion.

Calling all ugly-holiday-sweater lovers. This one is for you. Macy’s, digital merchandiser Recom Room and Sean Jean (that would be Puff Daddy P.Diddy Diddy Swag Diddy) teamed up to produce and sell a sweater with a screen on the sleeve, just in time for the holidays. People should get this sweater and play an endless loop of Frosty the Snowman in light of the holidays. Or download a picture of a heart…please don’t make us spell that one out for you.


Advertiser: Macy’s
Agency: Recom Room
Designer: Sean John fashion