Useful gifts

UNICEF wants to end a tradition of bad giving.
12 12 12 kings

It’s the same every year – what do you get the loved ones (and barely-known ones) on your shopping list? UNICEF and Forsman & Bodenfors take us back to the first Christmas with the Three Wise Men struggling to pick out a Christmas gift for baby Jesus. Followed up with Mary returning the gift of Myrrh. Ergo, give gifts they’ll really use, such a a pox vaccine or deworming pills. What is Myrrh anyways?


Agency: Forsman & Bodenfors
Advertiser: UNICEF Sverige
Account supervisor: Daniel Smedfors
Account manager: Johanna Bringefält
Art Director: Johanna Hofman-Bang, Agnes Stenberg-Schentz
Copywriter: Marcus Hägglöf, Jacob NelsonAgency producer: Magnus Kennhed
Designer: Nina Andersson
Production company: Acne Production
Director: Tomas Skoging, Torbjörn Martin
Executive Producer: Pia Dueholm
Producer: Petur Mogensen
Photographer: Christian Haag
Online: Swiss
Grade: The Chimney Pot
Sound: Ljudligan
Media Agency: Maxus Sweden