Fruitcake reinvented
Utterly disgusting made undeniably good.
[iframe_vimeo video=”55307282″]
Ahh, the fruitcake, such a maligned Christmas treat. (Though oddly, only in North America.) With this in mind, the Vancouver office of Cossette’s Canadian operations wanted to go “above and beyond” when designing its client holiday gifts this year. So working with the insight that fruitcake is bad and pancakes are good, the agency developed its “Fruitcakes” organic pancake mix. While we can’t imagine our grandma serving these with tea, they’d make an interesting addition to any Christmas morning breakfast spread.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply